Other big players, such as VLC, MPC-HC, BE-HC, Pot Player, whatever, have lots of more features but only Splash delivers smooth video. (I know it is possible to use more difficult solutions using Interframe avisynth, SVP frame doubling, etc, but it's a lot more work)
Considering the forum, and that most people seem to be interested in Action, and very few in Splash (free version of Splash isn't really useful) wouldn't it be financially wise to make Splash FREE, to get a lot more users, media attention, and company value,
and then make more money from Action?